Owner and Events Marketing Consultant

I didn’t just stumble into events — I fell hard.

My career began on the venue side, where I produced large-scale consumer events — including the McLean County Fair, which drew 175,000 attendees to the fairgrounds in just seven days. Fourteen-hour days flew by because I was doing what I loved: creating experiences that brought people together in meaningful ways. The energy, the smiles, the roar of a crowd — I was hooked.

Fast forward, and I’ve had the privilege of planning and leading events for audiences ranging from 500 to 41,000 — across continents, time zones, formats, and industries. Whether it’s a multi-day conference, a virtual product launch, or an executive roundtable, I bring the same focus every time: make it intentional, impactful, and human.

I left my role as Director, Industry Events and Global Sponsorship to take on a new opportunity with a search and data technology company. When the pandemic hit and the offer was rescinded, I was faced with real uncertainty. But instead of letting it define me, I drew on my strengths and experience to create something new. That decision became the foundation of Falconer Events — a consultancy built on resilience, clarity, and the belief that events create unmatched audience connection.

Today, I help organizations transform events from line items into brand accelerators and revenue drivers — bringing a data-driven mindset, operational rigor, and a sales enablement approach to every engagement.

Ready to transform your next event?